Most comparisons in this category rank tools by the price of one generated clip. That number is easy to publish and close to useless if what you need is an advertisement, because a clip is not an ad. An ad needs a script, scenes that hold a subject steady, a voice, and a cut. The gap between those two things is where almost all the real cost sits.
This page compares published pricing and the steps needed to turn a brief into an ad. We have not measured end-to-end cost or output quality across these tools yet. Raw-clip estimates and assembled-ad estimates describe different outputs; read the source notes before comparing them.
At a glance
| Best for | Evidence | |||
|---|---|---|---|---|
| Kling | Cheapest route to Kling output if you only need one model | — | $0.30 | Public sources |
| Higgsfield | Preset-driven camera moves and viral VFX looks | $15/mo | $1.10 | Public sources |
| ClipwaveOurs | Finished short-form ads from a product URL or brief | $29/mo | $4.83 | Test scheduled |
| Runway | Control and craft over speed | — | — | Public sources |
| HeyGen | Avatar presenters and talking-head video | $29/mo | — | Public sources |
| Creatify | UGC-style ad variants at volume | — | — | Public sources |
What we want to measure
- Cost of a finished 15-second ad, including script, voice and assembly, not the cost of a bare model call.
- Number of separate subscriptions needed to get from brief to published file.
- Whether output is usable without a manual edit pass.
- Whether the vendor publishes pricing you can check before signing up.
The tools
ClipwaveOur product
Finished short-form ads from a product URL or brief
Runs a brief through script, scenes, voice and assembly in one pass and returns a finished ad rather than a raw clip.
What works
- One subscription covers 50+ models instead of separate Runway, Kling and Veo plans
- Output is an assembled ad with voice and cuts, not a bare model call
- Three-day trial at no cost before any charge
Where it gives ground
- Costs more per raw clip than going direct to a single model
- Credit maths is easy to misread: a 15-second render is 750 credits, so Starter is about six finished videos a month
- No independent benchmark of output quality exists yet, including ours
Pricing
Starter
$29/mo
4,500 credits
~6 finished 15s videos
Pro
$42/mo
10,000 credits
~13 finished 15s videos
Agency
$109/mo
30,000 credits
~40 finished 15s videos
Checked 2026-09-10 · source · Verified against the billing configuration, not the marketing page.
Higgsfield
Preset-driven camera moves and viral VFX looks
A preset-driven creative suite layered over third-party models, with named camera motions and one-click VFX.
What works
- Large curated preset library, roughly 65 named camera motions
- Marketing Studio takes a product URL and returns an ad in four steps
- Publishes its own pricing tables including cases where it is not cheapest
Where it gives ground
- Charges a premium over going direct to the same model
- Preset quality is the product, so results outside the presets vary
Pricing
Entry
$15/mo
Plus
$49/mo
Veo access starts here
Checked 2026-09-09 · source · Taken from Higgsfield's own published tables. Vendor-stated, not checked at checkout.
Kling
Cheapest route to Kling output if you only need one model
A first-party video model with strong motion physics, bought direct from the vendor.
What works
- Going direct is materially cheaper per clip than any aggregator
- Well regarded for motion and physics
Where it gives ground
- One model only, so a full ad still needs script, voice and editing elsewhere
- Same prompt can return noticeably different takes, so expect retries
We have not verified Kling's pricing ourselves, so we are not publishing a number for it.
Runway
Control and craft over speed
A long-standing creative video tool with fine-grained control, aimed at film and craft work.
What works
- Deep control surface
- Established ecosystem and education material
Where it gives ground
- Priced for professional use
- A finished ad still needs assembly elsewhere
We have not verified Runway's pricing ourselves, so we are not publishing a number for it.
HeyGen
Avatar presenters and talking-head video
Avatar and talking-head video, aimed at presenter-style content rather than scene-based ads.
What works
- Large ready-made avatar library
- Strong lip-sync and dubbing
Where it gives ground
- Narrow beyond avatars
- Not built for scene-driven product ads
Pricing
Entry
$29/mo
15-credit plan
Checked 2026-09-09 · source · Third-party directory figure. Confirm on HeyGen pricing before publishing this as fact.
Creatify
UGC-style ad variants at volume
Product-URL to UGC-style ad, aimed squarely at performance marketers.
What works
- Built specifically for ad creative
- Product URL ingestion
Where it gives ground
- Narrower model choice than an aggregator
We have not verified Creatify's pricing ourselves, so we are not publishing a number for it.
The honest summary
If you need one model and are comfortable editing, compare buying directly with a suite subscription. The published raw-clip figures below do not include your scripting, voice, editing time or retries, and vendor pricing needs checking for the exact model and output settings.
If you need a finished ad and you do not want to keep four subscriptions and an editor open, a suite is worth the premium, and that is the case for Clipwave and Higgsfield. Which of those two suits you is mostly about whether you want presets or an assembled result.
Clipwave owns this site, and we chose to list our product first. This is not a tested ranking. Use the workflow descriptions and source notes to compare the options; raw clips and assembled ads are different outputs.
No. Clipwave owns and operates this site. We publish the criteria and the sources so you can check the reasoning rather than trust the ranking.
Each figure carries the date it was last checked and a link to its source. Pricing in this category moves every few weeks, so treat anything older than a month as needing a re-check.