The brief
Each tool gets the same brief and the same source assets, and we keep whatever it returns first rather than the best of many attempts. Retries are counted, because the number of attempts needed to reach a usable result is part of the cost.
Why cost per finished ad, not cost per clip
Cost per clip is the number most comparisons publish, and it favours buying a single model direct. That is a genuine finding and we report it. But it compares a bare model call against an assembled advertisement, which are not the same product. We publish both and label which is which.
What we will not do
- Claim a test we have not run.
- Publish a price without a source and a date.
- Describe this site as independent. Clipwave owns it.